MODERN GARDEN ESTATES

DELRAY BEACH, FLORIDA

THE ART OF LIVING

MODERN GARDEN ESTATES: A VISION

More than just a way of life, "The Art of Living" is a philosophy - one where design, curation, and nature harmonize effortlessly. Every space at Modern Garden Estates is an invitation to indulge in this vision, transforming life into a daily masterpiece.

MESSAGING

  • Immerse yourself in the seamless fusion of nature and architecture, blending vibrant gardens and contemporary design.

  • Define your space with bespoke details, where every element is tailored to reflect your unique lifestyle and vision.

  • Embrace a peaceful space where the calming influence of nature surrounds you, offering moments of serenity at every turn.

design, CURATION, and nature, together AS an art form.

BRAND RE-DESIGN

A NEW PRESENCE

  • Earthy greens and warm neutrals blend nature with modernity

  • A refined emblem and delicate typography capture modern luxury

  • A seamless fusion of nature-inspired curves and architectural precision

  • A timeless identity of understated exclusivity

SECONDARY BRANDING

IMMERSIVE SERENITY

Structure: Geometric forms echo the harmony of contemporary design.

Flow: Organic lines mirror the seamless blend of indoor and outdoor spaces.

Light: Subtle contrasts evoke the interplay of natural light and architectural elements.

BUYER PROFILES

THE RETIRED COUPLE

    • Desires a spacious, ultra-private estate surrounded by lush gardens, modern art, and elegant water features.

    • Values seamless indoor-outdoor living, with panoramic views, private lounges, and resort-style amenities.

    • Prefers a low-maintenance, high-end lifestyle, with concierge services, estate maintenance, and professional cleaning.

    • Enjoys tranquil yet vibrant surroundings, offering both peaceful retreat spaces and access to fine dining, culture, and social experiences.

FAMILY OUT OF STATE

    • Seeks a modern, high-design estate on a 1-2 acre lot, offering privacy and ample space for family living.

    • Prioritizes proximity to top schools, premier shopping, and cultural attractions, while enjoying a peaceful retreat.

    • Values state-of-the-art smart-home technology and premium finishes, including SubZero, Miele, and Wolf appliances.

    • Prefers seamless indoor-outdoor living, with expansive gardens, a private pool, and curated lounging spaces.

    • Interested in convenience, with full estate maintenance, security, and luxury concierge services.

FAMILY IN STATE

    • Desires a luxurious, nature-infused home with contemporary architecture and tranquil outdoor spaces.

    • Prefers a spacious, custom-designed estate, featuring 35-foot ceilings, 28-foot windows, and open-concept living areas.

    • Enjoys exclusive privacy while maintaining easy access to Delray Beach’s vibrant lifestyle and business districts.

    • Seeks elite amenities and finishes, including Poliform cabinetry, glass elevators, and private sports courts.

    • Values effortless luxury, with concierge services, pool care, professional cleaning, and luxury car services for a seamless living experience.

THE STRATEGY

  • Define: Identify 12 luxury developments within a 15-mile radius competing for the same high-net-worth buyer profiles.

    Attack: Appear in search results when potential buyers look up these competitors.

    Purge: Craft custom-tailored ads that highlight Modern Garden Estates’ exclusivity, privacy, and seamless integration of nature and contemporary design—subtly exposing competitor weaknesses.

  • Define: Identify elite print and in-person advertising opportunities that directly reach high-net-worth individuals in their daily environments. Target exclusive country club magazines, private jet publications, and high-end restaurant menus.

    Attack: Position Modern Garden Estates as the pinnacle of customizable luxury living through bold, artwork-looking advertisements that inspire the same emotional triggers in affluent buyers as art pieces do.

    Purge: Ensure Modern Garden Estates stands apart by emphasizing its unmatched privacy, customization options, and connection to tranquility—creating a “trophy piece” narrative that subtly outshines competitors.

  • Define: Identify three high-traffic, strategically placed outdoor print ad locations in Delray Beach and nearby affluent areas.

    Attack: Utilize Modern Garden Estates' elegant, nature-inspired branding with a bold, artwork-inspired, visual approach to advertising. Incorporate premium digital signage in luxury environments, such as private lounges, high-end retail spaces, and exclusive events, ensuring maximum visibility among high-net-worth individuals.

    Purge: Incorporate an intriguing tagline paired with a QR code, directing curious buyers to an immersive landing page that reveals the unparalleled art of living that Modern Garden Estates entails.

THE VISUALS